Company: Motus Nova
Job Type
Full-Time
Pay
$65,000–$85,000 per year
Location
Atlanta, GA (In-Person)
Schedule
Monday–Friday
About Motus Nova
Motus Nova is an innovative healthcare technology company dedicated to transforming neurological rehabilitation through advanced robotic therapy solutions.
Our mission is to make high-quality rehabilitation more accessible to individuals recovering from strokes, brain injuries, and other neurological conditions. Through our innovative Motus Hand and Motus Foot devices, we empower patients to take an active role in their recovery from the comfort of their own homes.
As we continue to grow, we are seeking a creative, analytical, and results-driven Digital Marketing & Paid Advertising Specialist to join our team and help expand our reach nationwide.
Position Overview
We are looking for an experienced Digital Marketing & Paid Advertising Specialist to develop, manage, and optimize our digital advertising campaigns across multiple platforms.
The ideal candidate will have hands-on experience with Google Ads, Facebook/Instagram Ads, paid search, lead generation, and performance marketing.
This role will focus on increasing brand awareness, generating qualified patient leads, improving advertising performance, and maximizing return on marketing investment.
You will play a key role in developing digital marketing strategies that connect patients, caregivers, and healthcare professionals with Motus Nova's rehabilitation technology.
Key Responsibilities
Digital Advertising & Campaign Management
- Develop, launch, manage, and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, YouTube, and other digital platforms.
- Manage daily advertising operations, including campaign budgets, targeting, bidding strategies, and performance optimization.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.
- Develop and implement strategies to increase qualified leads while reducing cost per acquisition.
- Monitor advertising performance and make data-driven adjustments to maximize results.
- Conduct A/B testing on advertisements, landing pages, headlines, and creative assets.
- Identify new advertising opportunities and digital channels to expand customer acquisition.
Marketing Strategy & Lead Generation
- Develop and execute digital marketing strategies aligned with company growth objectives.
- Create targeted marketing campaigns designed to reach stroke survivors, individuals with neurological conditions, caregivers, and healthcare professionals.
- Collaborate with internal teams to improve lead quality and conversion rates.
- Optimize marketing funnels, landing pages, and lead-generation processes.
- Assist with email marketing campaigns, retargeting strategies, and customer engagement initiatives.
- Research market trends and competitor advertising strategies to identify opportunities for growth.
Analytics & Performance Reporting
- Track and analyze key performance indicators, including cost per lead (CPL), cost per acquisition (CPA), click-through rate (CTR), conversion rates, and return on ad spend (ROAS).
- Utilize Google Analytics 4, Google Tag Manager, Meta Ads Manager, and other analytical tools to monitor campaign performance.
- Prepare weekly and monthly performance reports highlighting campaign results, insights, and recommendations.
- Monitor advertising expenditures and ensure efficient allocation of marketing budgets.
- Identify areas for improvement and implement strategies to increase marketing efficiency.
Creative Development & Collaboration
- Work with internal teams to develop compelling advertising copy, graphics, videos, and promotional materials.
- Ensure advertising content aligns with Motus Nova's branding, messaging, and business objectives.
- Help develop engaging marketing campaigns that effectively communicate the benefits of our rehabilitation technology.
- Ensure marketing campaigns comply with applicable healthcare advertising policies, privacy requirements, and platform guidelines.
Required Qualifications
- 2–4+ years of experience in digital marketing, paid advertising, or performance marketing.
- Demonstrated experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of PPC advertising, lead generation, conversion tracking, and campaign optimization.
- Experience managing advertising budgets and improving campaign performance.
- Proficiency with Google Analytics, Google Ads Manager, and Meta Business Suite.
- Strong analytical skills and the ability to interpret marketing performance data.
- Excellent communication, organizational, and problem-solving skills.
- Ability to work independently, manage multiple campaigns, and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Experience in healthcare, medical devices, rehabilitation technology, or health-tech marketing.
- Google Ads certification or Meta Blueprint certification.
- Experience with SEO, email marketing, and marketing automation platforms.
- Familiarity with CRM systems and lead-tracking software.
- Experience with landing-page optimization and conversion rate optimization (CRO).
- Knowledge of healthcare advertising regulations and patient privacy considerations.
What We Offer
- Competitive annual salary of $65,000–$85,000, based on qualifications and experience.
- Opportunities for professional development and career advancement.
- Flexible work arrangements.
- Collaborative, innovative, and mission-driven work environment.
- Opportunity to take ownership of digital advertising strategies and make a measurable impact on company growth.
- The chance to contribute to technology that helps improve the lives of individuals recovering from neurological injuries.
Why Join Motus Nova?
At Motus Nova, your work will go beyond traditional marketing. You will help connect individuals and families with innovative rehabilitation technology that can make a meaningful difference in their recovery journey.
We are looking for someone who is passionate about digital marketing, enjoys solving challenges through data and creativity, and wants to make a direct impact in a growing healthcare technology company.
If you are a results-oriented digital marketer with experience managing paid advertising campaigns and driving measurable growth, we encourage you to apply!
Learn more about us: https://motusnova.com
Motus Nova is an Equal Opportunity Employer. We value diversity and are committed to providing equal employment opportunities to all qualified applicants.
Pay
$65,000.00 - $85,000.00 per year
Work Location: In person
