About Craft Standard and the role
Craft Standard Enterprises makes draft cocktails on tap. Our shelf-stable kegs ship non-alcoholic and pour a finished cocktail at the tap, giving bars, stadiums, hotels, cruise lines and theme parks a high-margin cocktail program with beer-line simplicity. We sell through 100+ Anheuser-Busch distributors across the country.
We are hiring an Area Sales Manager to own the Southeast. You will be the face of Craft Standard to our distributors and on-premise accounts across seven states, opening new doors, driving depletions at existing accounts, and keeping distributor sales teams trained and motivated. This is a field role for a self-starter who likes being in bars, not behind a desk.
Territory and location
- Based in: Atlanta, GA (remote/home office). Candidates must already live in the Atlanta metro; relocation is not offered.
- Territory: Georgia, North Carolina, South Carolina, Tennessee, Alabama, Mississippi, Arkansas
- Travel: roughly 50–60%, mostly drive markets; overnight travel across the territory expected weekly
- Type: Full-time, exempt
What you'll do
- Grow depletions and points of distribution across the Southeast by opening new on-premise accounts (bars, restaurants, hotels, venues, stadiums) and expanding tap placements at existing ones
- Own the relationship with our AB distributors in each market: work-withs, ride-alongs, sales meetings, incentive programs, and regular business reviews
- Train distributor reps and account staff on the Spiker™ system, cocktail programs, pouring and gas setup, and keg handling
- Manage distributor inventory and ordering so markets stay in stock without aging product
- Execute launches, tap takeovers, menu placements and POS in key accounts
- Support national accounts with locations in your territory, in partnership with our national account reps
- Log activity, account status and opportunities in our CRM weekly and report territory performance against goals
- Represent Craft Standard at distributor events, trade shows and venue activations
- Feed field intel back to the team: competitive moves, what sells, what accounts ask for
What we're looking for
Required
- 3+ years of food service or beverage sales experience selling into on-premise accounts (supplier, distributor, broker or operator side), with a track record of opening accounts and growing a territory. Deep on-premise experience is the priority; bars, restaurants, hotels and venues are where this product lives.
- Existing relationships with AB distributor teams and on-premise buyers in the Southeast, ideally Atlanta and at least one other territory market
- Comfort working independently from a home office and managing your own calendar across a multi-state territory
- Strong presentation and training skills: you can get a distributor sales meeting excited and walk a bar manager through the product in five minutes
- Working knowledge of draft systems (CO2, nitrogen, beer gas, line cleaning) or the willingness to learn fast
- Organized and consistent with CRM and reporting
- Valid driver's license, clean driving record and reliable vehicle
- Able to lift and move 50 lb kegs and work nights and weekends when accounts and events require it
- Must be 21+
Nice to have
- Experience launching a new or emerging brand through the three-tier system
- Spirits or cocktail program background (bartending, mixology, brand ambassador work)
- Experience with stadium, arena, hotel or hospitality group accounts
Compensation, benefits and how to apply
- Competitive base salary plus quarterly performance bonus tied to depletions and new distribution
- Car allowance and mileage, phone and home-office stipend, expensed travel
- Medical, dental and vision insurance
- 401(k)
- Paid time off and company holidays
- Product allowance
Craft Standard Enterprises, Inc. is an equal opportunity employer. We make hiring decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected characteristic.
To apply: send your resume and a short note on the Southeast accounts and distributors you know best to careers@craftstandard.com with "Area Sales Manager – Southeast" in the subject line.
